Privacy Policy

Last updated: June 2026

The Short Version

We collect only what we need to process your order and deliver your files. We do not sell your data. We do not run invasive tracking. We keep things simple.

What We Collect

When you make a purchase

• Email address (to send your download link)
• Payment information (processed entirely by PayPal; we never see or store your card or PayPal login details)
• Purchase history (which products you bought and when)

When you use the free tool

• The text you submit (sent to our provider to generate your plan; not stored after the response is returned)

Automatically

• Basic server logs (IP address, browser type, pages visited) — standard for any website and retained for 90 days

What We Do Not Collect

• We do not use Google Analytics or Facebook Pixel
• We use Google Ads conversion tracking (gtag) to measure the effectiveness of our advertising. This may set cookies to attribute website visits to ad clicks. You can opt out at Google Ad Settings.
• We do not run retargeting ads
• We do not sell or share your email with third parties
• We do not set tracking cookies beyond what is essential for the site to function

Third-Party Services (Data Processors)

• PayPal — processes payments. Their privacy policy: paypal.com/privacy
• Supabase — database and authentication. Their privacy policy: supabase.com/privacy
• Resend — sends transactional emails (your download link). Their privacy policy: resend.com/legal/privacy-policy
• Cloudflare — hosts our website and workers. Their privacy policy: cloudflare.com/privacypolicy
• Anthropic — powers the AI tools. Inputs are sent via API and not used for model training. Their privacy policy: anthropic.com/privacy

How We Use Your Data

We collect and use your personal data for the following purposes:

• Purchase data (email, payment, order history) — necessary to fulfil your order and deliver your files.
• Email capture on free tools — to keep you informed about relevant products. You can opt out at any time by clicking the unsubscribe link in any email or contacting us.
• Analytics and server logs — to understand site usage and maintain security.

Your California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to know — request disclosure of the personal information we collect, use, and share about you.
• Right to delete — request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to opt out of sale — we do not sell your personal information. You do not need to opt out.
• Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, email [email protected] and we will respond within 45 days.

Your Choices

Wherever you live in the United States, you can ask us to:

• Send you a copy of the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Delete your information (subject to records we must keep for tax and accounting).
• Stop sending you marketing email — use the unsubscribe link in any email, or contact us.

To make any of these requests, email [email protected] and we will respond within 45 days.

Data Retention

• Purchase records — retained for 7 years after the transaction date, as required for tax and accounting purposes.
• Analytics and server logs — retained for 90 days, then automatically deleted.
• Marketing leads (free tool email capture) — retained until you unsubscribe or request deletion.

Changes

If we make significant changes to this policy, we will update this page and the date above.

Who We Are

LaunchKit is a trading name of Salus Studios Limited, a company registered in England & Wales (company number 17268621). Salus Studios Limited is the data controller responsible for the personal information described in this policy. For any data request, contact us at the email below.

Contact

Questions? [email protected].