A Professionally Structured Business Plan, Built on 20 Years in Business
Twenty years in business, the highs and the hard lessons, at your fingertips today.
A 10,000+ word plan with a week-by-week launch roadmap, 3-year revenue and cost projections, startup budget breakdown, marketing plan, and a step-by-step "what to do next" guide. Prepared for you using the same frameworks the founder runs his own companies on, and delivered to your inbox within 4 hours. Everything you need to turn an idea into a structured working document.
A free template vs this plan
| Feature | Free template | This plan |
|---|---|---|
| Sections | 8 | 16 |
| Word count | ~800 | 10,000+ |
| Revenue and cost projections | Basic | 3-year detailed |
| SWOT analysis | No | ✓ Included |
| Competitive matrix (5-6 rivals) | No | ✓ Included |
| Customer personas | No | ✓ Included |
| TAM/SAM/SOM market sizing | No | ✓ Included |
| Risk assessment | Brief | Detailed + contingency plans |
| Unit economics (CAC, LTV, margins) | No | ✓ Included |
| Capital requirements summary | No | ✓ Included |
| Legal & regulatory checklist | No | ✓ Included |
| KPI dashboard (12 metrics + targets) | No | ✓ Included |
| "What to do next" action plan | No | ✓ Included |
| Week-by-week launch roadmap | No | ✓ Included |
| Analysis depth | Standard | Advanced |
| Email delivery | No | ✓ Included |
| Plan walkthrough with the founder | No | 1 hour, by email or call |
Included with every premium plan
One hour with the founder. I answer these myself.
Your plan is prepared for you and lands in your inbox within 4 hours. Then comes the part no template gives you: a full hour to walk through the document with Scott, the founder, by email. Ask about its structure, assumptions, wording, or how to edit a section. Use the hour in one go or across a few emails over the month after you buy. It is practical help understanding and refining the document, not financial, legal, tax, accounting, investment, or other regulated advice. Use the hour by email, or arrange a call if you would rather talk it through.
To be completely plain about what this is: Scott reads your email and writes the reply himself. It is not a chatbot, not an assistant, not a canned response, and not a form letter with your name pasted into it. There is no upsell at the end of it and nothing else to buy. A real person who has done this, answering the actual question you asked.
See who you'll be talking to
Twenty years running his own companies, a career across over $500m of projects, and a $250m transatlantic US/UK joint venture.
& All Major Cards
Within 4 Hours
Walkthrough
Business Planning
Frequently Asked Questions
Two things a free template can't give you. First, the plan itself: 16 sections and over 10,000 words, with month-by-month revenue and cost projections for 3 years, unit economics (CAC, LTV, margins, break-even), a SWOT analysis, competitive matrix with 5-6 rivals, detailed customer personas, TAM/SAM/SOM market sizing, capital requirements, a legal and regulatory checklist, a KPI dashboard with targets, and contingency plans for the main risks. Second, a full hour with the founder to walk through the document, clarify its structure, and help you refine the wording and assumptions. It is a planning document, not professional advice or a guarantee that a bank or investor will accept it.
Reply to your delivery email and you're through to Scott directly. You have one hour of his time, and you can spend it in a single long reply or across a few shorter exchanges over the month after you buy. Prefer to talk? A call can be arranged by appointment instead. Ask about the plan's structure, assumptions, wording, or how to edit and use each section.
Scott writes the replies himself. No chatbot, no assistant, no template with your name dropped into it, and no pitch for something else at the end. If he can't help with something he'll say so rather than pad the answer.
Your plan is prepared after you order and delivered to your inbox within 4 hours, often sooner. It's a proper document, so we'd rather it land right than land instantly.
You do not have to wait around. As soon as you pay, your order is confirmed and your plan is written in the background, so you can close the page and get on with your day. It arrives by email from Scott within 4 hours.
It gives you a professionally structured starting point covering market sizing, revenue and cost projections, competitive positioning, and risk analysis. It is not an investment document or professional sign-off. Check and refine anything you plan to rely on with an appropriately qualified adviser.
Email Scott and tell him what is wrong with it. He will put it right himself, as part of the hour of his time that comes with your purchase. That is what the hour is for.
Payments are processed securely by Stripe — pay with Apple Pay, Google Pay, or any major card; we never see your card details. Your business details are used to write your plan, and your finished plan is stored securely so we can send it to you and re-send it if you lose it. Scott reads it before it goes out. Nothing is sold or shared with anyone else.